Heartbeat Ambassadors Drive Conversions Through Authentic Engagement
BLNDN sought to drive conversions on blondefriday.com, BLNDN’s Black Friday sale site.
Heartbeat quickly assembled a group of Ambassadors with high engagement rates to post with the product, driving followers to BLNDN’s Black Friday sale with a strong Call to Action in their caption. By identifying a group of Ambassadors who had blonde hair and were interested in the product, Heartbeat was able to deliver genuine reviews and introduce new potential customers to the BLNDN brand.
The campaign saw consistent engagement above industry average, with an overall engagement rate of 6.2%. The well-crafted captions along with quality images led to a record-breaking site conversion rate of over 6% over Black Friday weekend, which is more than 4x the typical conversion rate of 1.5%.
Conversion From Site
Total Engagement Rate
Delivery on Reach Goal