Creminelli increases awareness around their food adventures sweepstakes, while also building brand awareness.
Creminelli was hosting a sweepstakes in which one lucky winner would get to embark on their own food adventure in either San Francisco or New York. They sought to increase awareness around the contest they were holding, while also building brand awareness around Creminelli.
Creminelli engaged Heartbeat to create a scalable, word-of-mouth endorsement from a selected group of ambassadors, focusing on real, everyday people who considered themselves to be foodies, and would generate additional participants within the sweepstakes.
Heartbeat ambassadors took their food adventures high and low and coast to coast. They channeled their creative freedom and shared content that spoke to their own food discoveries, creating hundreds of unique pieces of UGC for Creminelli to share, as well as over 200 contest sign-up’s.
Delivery on Reach Goal