Drybar builds a community of young and diverse brand Ambassadors.
Drybar’s goal was to build a community of young and diverse Ambassadors who are new to Drybar and promote the release of The Brush Crush and Hot Toddy Mist.
Heartbeat selected a highly targeted group of young Ambassadors interested in hair-straightening products to create word-of-mouth endorsements nationwide. Each Ambassador received Drybar’s The Brush Crush and Hot Toddy Mist and encouraged their followers to try Drybar products through original user-generated content.
Drybar was able to reach over 1.2 Million Instagram users and introduce their products to potential customers outside of their existing target audience. Our Ambassador’s content generated over 116k engagements including nearly 4,000 website visits through their Instagram link-in bio alone.
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You guys, this straightening brush from @thedrybar has completely changed my morning routine! Some of my waves still get through, but I love how it smooths everything out for a more polished look.