DSTLD

 

DSTLD acquires new customers and expands brand awareness.


Challenge

DSTLD’s goal was to acquire new customers and expand brand awareness through Heartbeat’s Ambassador’s user-generated content.

Solution

Heartbeat selected a highly targeted group of Ambassadors interested in premium denim fashion. Each Ambassador received their own DSTLD product and encouraged their followers to try DSTLD products through original user-generated content.

Results

DSTLD was able to reach over 2.8 Million Instagram users and generated $9k in sales through Ambassador bio links alone. Our Ambassador’s content generated over 217k engagements including over 5,200 website visits through their Instagram link-in bio.


906%

Delivery on Engagement Goal

474%

Delivery on Reach Goal

$9k

Generated From Link-In Bio’s

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wolfcubcait

Watch me wear this black denim @dstld skirtwith everything. They somehow magically make pieces of designer qualiity that can go with anything.”