Dunkin’ drives in-store purchases for their new espresso line.


Dunkin’ aimed to drive awareness and in-store purchases for their new line of espresso beverages, while simultaneously producing great content for repurposing.


Heartbeat selected a highly targeted group of coffee-loving Ambassadors to create word-of-mouth endorsements across the United States. Each Ambassador was required to purchase a Dunkin’ espresso beverage in-store and try it out for themselves, which made for great content and authentic recommendations to their friends and followers.


Heartbeat mobilized over 300 ambassadors in a one-week period to try the new espresso drinks and post about their experience. Dunkin’ saw a major lift in awareness for their espresso line, proving that Heartbeat ambassadors can effectively spread the word about new products by trying them first-hand. The content aligned with Dunkin’s overall branding and marketing goals, and they were able to repurpose the content on social ads and other marketing initiatives.


Total Engagement Rate


Delivery On Reach Goal


In-Store Activations

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Starting off my FriYAY with the new @dunkin Espresso drink - the Mocha Latte!☕️ Super rich & creamy 😋 Donut 🍩 forget to grab a blueberry glaze!