Dunkin'

 

Dunkin’ drives in-store purchases for their new espresso line.

Challenge

Dunkin’ aimed to drive awareness and in-store purchases for their new line of espresso beverages, while simultaneously producing great content for repurposing.

Solution

Heartbeat selected a highly targeted group of coffee-loving Ambassadors to create word-of-mouth endorsements across the United States. Each Ambassador was required to purchase a Dunkin’ espresso beverage in-store and try it out for themselves, which made for great content and authentic recommendations to their friends and followers.

Results

Dunkin’ saw a major lift in awareness and purchases for their espresso line, proving that Heartbeat Ambassadors have the ability to mobilize their followers on behalf of the brands they recommend. The content aligned with Dunkin’s overall branding and marketing goals, and they were able to repurpose the content on social ads and other marketing initiatives.

7.6%

Total Engagement Rate

397%

Delivery On Reach Goal

300+

In-Store Activations

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theboldandbrown

Starting off my FriYAY with the new @dunkin Espresso drink - the Mocha Latte!☕️ Super rich & creamy 😋 Donut 🍩 forget to grab a blueberry glaze!