Fitplan uses IG Stories to boost engagement and repurpose UGC.
Fitplan aimed to increase awareness of their app by reaching new consumers through a large-scale UGC campaign.
Heartbeat selected a group of fitness enthusiasts to post both static posts and stories to deliver a high engagement rate and create a variety of content to be repurposed by the brand.
The addition of IG Stories to the campaign resulted in an engagement rate of 9% - over 2x what we guaranteed. Fitplan saw a boost in free trial signups during the campaign, and also used our content to engage with the app’s influencer partners.
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@fitplan_app Has given me a way to work out without ever having to leave my apartment. I can just pick out the workout I want to do and then do it there from the luxury of my own home!