Active Users & Active kids: GoNoodle lifts brand awareness among mom demographic and repurposes content across marketing channels.
GoNoodle, an app dedicated to children’s fitness, sought out to build awareness amongst parents and drive app downloads via iOS, Android, and Apple TV. They wanted to channel word-of-mouth marketing to encourage these parents to keep their kids active both physically and mentally during the summer season.
GoNoodle partnered with Heartbeat to activate 175 mom ambassadors on their platform. The ambassadors were required to familiarize themselves with the app and share photos, videos, or boomerangs of their children in action. Their captions laid the groundwork for authentic conversations regarding their experience.
By targeting moms within Heartbeat's database, GoNoodle was able to garner 182 new users, as well as UGC available for them to repurpose in future marketing initiatives. In post-campaign surveys, Heartbeat found that one out of every four mom ambassadors reported it was very important to them that the apps they share with their children keep them active.
New Active Users
Delivery on Reach Goal
Guys. GoNoodle is the COOLEST kids app. There are videos with kid-taught Zumba, others that dance and play fun songs (Bye, Bye, Bye!), and even Boredom Buster's videos to get the kids up and moving!