Grove Collaborative

 

Grove Collaborative drives awareness and sign-ups with their Cleaning Starter Kits

Challenge

Grove Collaborative aimed to drive awareness and encourage new customers to sign up for Grove.

Solution

Heartbeat selected a highly targeted group of Ambassadors who are interested in a sustainable lifestyle and eco-friendly products. Each Ambassador received Grove’s Cleaning Starter Kit so they could organically capture themselves with the products at home. This led to beautiful lifestyle content and authentic recommendations about Grove’s services to their friends and followers.

Results

Grove saw a significant spike in brand awareness from the campaign’s overall social reach and engagement. Since the Ambassador’s content aligned with Grove’s branding, they’re able to repurpose the content on their social channels for other marketing initiatives.

7.9%

Engagement rate

226%

Delivery on Reach Goal

481%

Delivery on Engagement

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Grove helps me save time and money when purchasing my cleaning products, and it gives me peace of mind knowing that they are greener and healthier for my family.”

 
CPGKate Edwards