Le Tote


Le Tote drives subscription product trial and content creation at scale.

Le Tote aimed to drive subscription box trials among Ambassadors and encourage purchases among their followers.

Heartbeat targeted a group of Ambassadors who identified themselves as fashion lovers and shopping enthusiasts, and approved 900 top-performers to try out Le Tote. Ambassadors went through the full sign up process and box customization. Once they received their unique box, they were asked to create content showcasing the clothes describing their authentic experience with the brand.

After having a true customer experience with the brand, Heartbeat Ambassadors were able to share genuine endorsements for Le Tote with their friends and followers, further driving awareness and engagement among potential customers.

The campaign connected Le Tote directly with 900 potential customers, letting them try the product, develop a connection to the brand, and ultimately convert into long-term customers.

Le Tote gained a cost-effective way to create user-generated content, as well as a new marketing channel that connects them directly with their target audience.


Total Engagements


Cost Per Engagement


Total Reach Delivery

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Got so many compliments on this shirt when I wore it to school because of @letote.