Saks Fifth Avenue - OFF 5TH
Saks Fifth reinforces commitment to quality by engaging millennial women shoppers.
Saks Fifth aimed to increase brand awareness for OFF 5TH stores during the fall fashion season and promote a new in-store line by Who What Wear.
Heartbeat targeted an audience of 2,000 ambassadors who expressed interest in the brand during a survey to post pictures of themselves wearing cute fall fashion outfits on Instagram. The ambassadors had the incentive of being entered to win a $1,000 giveaway.
Saks successfully promoted their new fall line and established a new level of engagement in a short period of time. Past efforts yielded a maximum of 400 contest entries over a month-long period. With Heartbeat, they were able to double the number of contest entries in just 3 days.
Targeted Audience Reach