Soylent drives low-cost engagement and sales through Ambassador content creation.
Soylent was looking to drive brand awareness, increase engagement and inspire purchases.
Heartbeat targeted a group of Ambassadors to post about Soylent and share what they loved about the products. Ambassadors leveraged their social following to drive brand awareness and purchases through the link in their bio, enticing their followers with an exclusive discount!
Heartbeat Ambassadors generated original content for Soylent and over delivered on contracted engagement by 456%! By sharing their authentic stories and feelings towards Soylent’s products, Ambassadors were able to expose Soylent to 1.8 Million Instagram users, drive traffic to their website, and generate sales.
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Promo Code Redemptions
I love to be outdoors all the time. I keep my @Soylent with me 🍵 It’s a perfect meal substitute if I’m on the go! It contains a complete blend of everything the body needs, which is what I like about it💕 .