TOMS

 

TOMS drives web traffic for their “End Gun Violence Now” campaign

Challenge

TOMS aimed to drive people to their site to fill out a digital postcard addressed to their state representative that advocates for gun control, as a call-to-action for their “End Gun Violence Together” social campaign.

Solution

Heartbeat activated over 1,000 female ambassadors in the United States to encourage their friends and followers to visit the TOMS website and fill out a postcard to their local representatives.

Results

Heartbeat enhanced existing virality to the campaign after an interview with the TOMS founder on Jimmy Fallon, and was able to activate a large pool of ambassadors in a matter of a few days. Our ambassadors were able to collectively drive over 11,500 bio link clicks to the TOMS site, as well as raise awareness around a relevant social justice movement.

4.9%

Total Engagement Rate

450%

Delivery On Reach Goal

11.5k

Bio Link Clicks

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alawnmusic

Proud to partner with @toms to #EndGunViolenceTogether and spread peace ✌🏼 It only takes a few seconds to go to TOMS.com and send your representative a postcard demanding that they take action on what more than 90% of Americans agree on: Universal background checks

 
Non-ProductsKate Edwards