We learned millennials want to interact more with brands.
  • Willing to market for and provide data to the brands they love and reflect their values
  • No current tools for them to help brands or engage in a meaningful way
  • Authenticity, transparency, and ways to participate are key Want to feel acknowledged, appreciated, and heard

We learned consumer brands don’t know what to do next.
  • Rising user acquisition costs for Facebook and Instagram ads
  • Low barrier to entry means quick competition
  • Major competition and discounting causes retention issues
  • Getting consumers involved in marketing is time consuming and expensive